Business cards or “cards make the man”
The legitimation of business cards is simple: They show who you are dealing with. At the beginning, they are the most important source of information for the counterpart and provide information about the company, the role of the interlocutor and all essential communication data. And they are a constant reminder of yourself.
Tips for business card design
You can design your cards in portrait or landscape format, square or foldable. If possible, do not exceed the local standard dimensions (85 x 54/55 mm). Anyone who deviates from this size falls out of the ordinary. Larger cards are noticeable, but are impractical and in a negative case can also appear cocky. Exception: In Japan, Australia and Finland, business cards (or “Meishi” as they are called in Japan) are around 90 millimeters wider than ours.
Not only is the format of a business card standardized, the following information on the card is also a must:
- First and Last Name
- Job title, position
- Company name & Logo
- (Mobile phone number
- E-mail address
- Website, blog or online profile
For Fonts The form follows function maxim applies to the menu: Never more than a maximum of two types use. Otherwise the maps appear restless and difficult to read. Experiments should be at the back here, legibility is the guideline for layout and font. The writing in turn can serve as a mirror of the personality or the company.
Always keep the map information up to date. The hint may sound obvious, but for some it isn’t: A card on which handwritten the cell phone number or email address has been corrected is a no-go.