Business cards in a movie

American Psycho Visitenkarte

The book “American Psycho” by Bret Easton Eillis was published in 1991 and was filmed in 2000 under the direction of Mary Harron. The leading role of Patrick Bateman was played by Christian Bale. Other actors were Willem Dafoe, Jared Leto and Reese Witherspoon.

American Psycho is about an “American nightmare”, in which wealth and belonging to a higher society did not help the wealthy Patrick Bateman. He has managed to lead a carefree life, but his immoral (amoral) materialism leads to boredom and emptiness in his life. He seeks distraction in sex orgies and then also in a murder.

Patrick Batemann defines himself through outward appearances (consumer goods, status symbols).
The key scene in the film: business cards are exchanged in a meeting with four influential, egocentric business partners. All of them practice outdoing each other. Patrick Bateman wants to impress with freshly printed business cards – and feels attacked in his self-esteem, because his business card appears less stylish and perfect in form than someone else’s. To make up for this defeat, he will commit murder.

It is strange how these men stimulate their ego and what they define themselves by.

Printed matter just reaches the emotional level better in goal-oriented marketing than digital media. It is this bizarre scene that illustrates how design options from haptic, optical and stylistic factors interact and leave a lasting impression.

Stylish business cards and storage boxes can be found at Woohee, because a business card should be an exchange between two people, leave a good memory and in the best case lead to an early contact.

Translated with (free version)

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